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Dreaming Tree Wine
Objective:
To curate potential Facebook content for artist,
Dave Matthew's, wine brand for the month of
January 2017.
Research Dreaming Tree Content Pillars
Strategy:
Curated Content:
Collaboration / Co-conspirators
Wines / Winemaking
Storytelling / Creative
Focusing on:
Persona
Language
Tone
Purpose
Content Pillar: Collaboration
User-generated content from Instagram
Audience interaction by including a call to action
#DreamingTreeWines
Outcome:
568 LIKES
15 SHARES
18 COMMENTS
INCREASED engagement from similar post by 68 percent.
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