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UNDERGRADUATE RESEARCH SYMPOSIUM

Objective:

A comparison of environmental organizations' Twitter content to uncover which types of tweets engage users best.

Conducted quantitative content analysis of the Twitter feeds of four major environmental organizations, analyzing successes and opportunities to better engage with their target audiences. 

Compared organizations and tweets based on content, such as message framing, and follower engagement in order to gain insights on what types of tweets are most effective in motivating engagement.

Created a visual presentation with the data gathered and presented such at the University of Oregon Undergraduate Research Symposium

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